Pacific Union Forms Strategic Partnership With Smart Home Pioneer Nest Labs

The Nest Cam home security system.

Pacific Union is proud to announce that we’ve formed a strategic partnership with Nest Labs, an innovator of smart-home technologies.

The deal pairs two innovative, forward-thinking companies in order to benefit Pacific Union’s real estate professionals and clients. Through the partnership, the first that Nest has forged with a real estate brokerage, Pacific Union professionals gain the opportunity to offer their clients Nest Labs product packages — created especially for the brokerage by the smart home leader — to help make their lives better and easier.

“This alignment of brands is ideal for Pacific Union,” Jessica Frushtick, Pacific Union vice president of marketing says. “We continue to push technology forward in our industry, and Nest leads the world in creating technology for the secure and efficient homes that our clients are seeking.”

Founded in 2010, Palo Alto-based Nest Labs produces a range of smart home products, which are fully integrated through the company’s newest redesigned app. The partnership with the company will enable Pacific Union real estate professionals to equip their clients with the following products, all of which can be remotely controlled and accessed from a smart phone:

  • The Nest Learning Thermostat™ and Nest Energy Services, which learns a homeowner’s energy-usage habits and automatically adjusts climate-control systems accordingly
  • Nest Protect™, a smoke and carbon-monoxide alarm that alerts homeowners to potential hazards via a human voice
  • Nest Cam™, an indoor and outdoor video and audio security system that records activity in the home and alerts homeowners to potential disturbances and issues via their smart phones
  • Additional Nest and Google products from Alphabet

Smart technologies have the potential to increase a home’s value, according to research from John Burns Real Estate Consulting, which found that two-thirds of buyers would pay more for a home that is equipped with smart devices. Smart home systems can also help cut insurance bills, as we explained in this November blog post.

To learn more about the partnership with Nest Labs, contact your local Pacific Union real estate professional.

(Photo: Courtesy of Nest Labs)

Share this post:

Sign Up for Daily Blog Updates

Receive daily blog posts from Pacific Union in your inbox.

Sign up for Monthly Market Updates

Receive monthly real estate news from Pacific Union in your inbox.